GRAPHIC House

Two fonts walk into a bar; the bartender says “we don't serve your type here.” So they called the serif....

Many of you will not get this joke, many will only get the first part (and many will now feel patronised) but this is an enviable position, for if you get this joke you know much more about graphic design than any layperson really should.

If you do, you will also know what makes graphic design good or effective.  If you do not, allow us to enlighten you!

Good graphic design is rarely complicated.  Sadly, busy designs in which the main message is lost are all too common and have come to be confused with something that is ‘eye catching’ or ‘memorable.’

The best examples of graphic design ‘stick’ in a potential customers head because they are simple; think of sports brand or fast food outlet logos.  Of course graphic design is not limited to logo design and encompasses freehand drawing, photography and web design; but the rule remains the same – simple is effective and that is our style!