PR House 

Two men are sitting at a party.  One man is explaining how he has just purchased a car.  He is outlining the fuel consumption, safety features, storage capacity and so on.
His companion has adopted a vacant expression...

Perhaps some of you can sympathise?

The irony is that if the first man had explained the cars top speed, acceleration and horse power the second man would have been enthralled.  They are both interested in the same car but for very different reasons.
The key to good communication is appropriateness.

If you are trying to sell a product or service, we can help make sure you do not limit your potential customer base by identifying what aspects of your product or service are sellable to the widest range of audiences.  We can then help you craft your audience specific communication and identify the best media avenue to deliver this. 

Perhaps your desired end result is not necessarily sales but simply increasing public awareness of a certain issue or event.  We understand the media landscape and know what journalists and broadcasters want – we know what makes the news.

Whatever the goal of your communication we can help you deliver it with style and persuasiveness; honesty and clarity.

© THE BIG DESIGN HOUSE 2012

Blick Shared Studios
51 Malone Road
Belfast, BT9 6RY